Focus Ezine Subscription 1st 12 month subscription



Turn Your Disappointing, Dull and Blurry Photos Into Striking Masterpieces By Following Simple, Proven Steps In Plain, Easy-To-Understand English…


How To Take The Most Breathtaking, Brilliant And Incredibly Stunning Photos

Every Single Time You Press The            Shutter Button ...


...Even If You Know Nothing About Photography And You’ve Never Used A Digital Camera Before 



Brace yourself, because this is about to change your photographic life, forever.

This is going to be the ride of your life!




Queensland, Australia


Dear Photography Enthusiast,

If you’ve ever wanted to take stunning photos (faster than you ever dreamed possible), that delight you in more ways than you can imagine, while doing photography from the comfort of your own backyard, then this will be the most important message you have ever read.

Here’s what this is all about: My name is Amy Renfrey. I’m a professional photographer and teacher, who teaches photography in plain, (everyday) english and loves teaching you (photography enthusiasts) to shoot breathtaking images, immediately.

I’m about to show you how you can transform your images from dull and lifeless into brilliantly powerful works of art, leaping to life with energy and enthusiasm no matter if you’ve been doing photography for ten years or ten days.

It’s very important for you turn that burning passion into stunning images. It’s vital that you be confident and in control of the camera to produce the magic photos you want. Just read this letter, the important rules for good photography, take advantage of what I’m offering and you’ll quickly gain access through the back door into a new world of mind blowing skill and ability.

I’ll show you how to photograph anything, anytime, with any camera easily and quickly.

You see I wasn’t always a pro photographer, or a teacher. Not that long ago I was an enthusiast photographer, (just like you are now) with a burning desire to be intensely skilled in photography. The major problem was that I knew the basics of photography, but not enough to really be overly proud of, or take shots I was able to confidently show the whole world with pride.

It was damn frustrating to tell you the truth. I would shoot all the things I loved and adored, like weddings, family and friends, roses in my garden, the beach, ducks feeding at the lake… but still, after blood, sweat and tears, I still wasn’t making a breakthrough in my photography.

I mean, they were ok, but I didn’t want them to be just “ok”, I wanted them to be “excellent”.

The problem was that with all my time spent shooting; my shots still didn’t look clear or sharp at all. The colour was dull and my photos never had that “blow-you-away”, “jaw-dropping” factor that professional images did.

I looked at photography websites, read books, subscribed to blogs, magazines…you name it I did it.

I relentlessly searched and persisted for anything to help me become a more skilled photographer.

The awful thing was that I knew there was a whole other level I was missing out on; I just didn’t know what it was. I was searching for some missing, hidden secrets that would give me the awe and respect I wanted, from myself and from others.

But it all just eluded me. The technical photography jargon confused me and the simple stuff was way under my level.

I felt like I was in a dark corner.

The professional photographers that I came across were always so damn protective. When I asked for help, or even a simple tip for god sake, they never wanted to share anything.

Sometimes they were such simple questions such as “how do I make my landscape shots look wide, clear and expansive?” And “how to I make portraits look soft and romantic for my friends wedding?”

They acted as if sharing information with me was like stealing money from them. Or asking about their sex life or asking for the launch codes to a nuclear missile.

I made a big mistake by showing some of my photos to a professional photographer once. He laughed at me and said “you’ll never get anywhere with those”.

I was humiliated.

Another time, a photographer crossed his arms defensively and told me I shouldn’t ask professionals things like that, because people might be offended.

Offended? What? Why? Were these people for real?

Things were pretty bleak. After three gruelling years of feeling frustrated and unhappy with my photos I was ready to give it up. I put my precious camera away on the shelf and descended into misery. It was pure gut wrenching agony.

Then, like a genie from a bottle, my prayers were answered. I remember that day as clear as what I had for breakfast this morning.

I decided to take a drive through a beautiful town in my home state. I shot a quick glance out the window and suddenly noticed how amazing the landscape looked. I pulled the car over to the side of the road, mounted the little digital on my cheap, plastic tripod and began taking some shots of that beautiful landscape.

But this time was different.

Instead of shooting a thousand shots and hoping one would turn out I thought carefully about what I was doing. I actually stood there for a while, gazing at the scene, absorbing it all in. I began to truly examine and assess the light, thinking smarter about what I could do with my camera to capture the beautiful light gently drifting across the landscape at that divine moment.

All of a sudden something dawned on me. I began to realise something.

I pressed the shutter button.

When I looked at the photo on the back of the view finder I swear that I stopping breathing for a moment. I am sure my heart skipped a beat. I stared at the photo in pure amazement.

“Holy Crap! I Nailed it!” I said blinking at the camera in disbelief.

I flew home in the car! Cursed the slow drivers on the way home, and arrived at my front door, panting and sweating.

I threw the door open like a crazed fool, bolted into my home office (knocking over the lamp in the hallway) and turned the computer on. I excitedly opened the image in Photoshop and held my breath in anticipation….. Sure enough, there it was!

The photo stared back at me, like the mysterious golden egg I’d been chasing all this time.

I’d finally taken my first stunning photo.

A photo I could be proud of. A photo I could show off.

That day the penny dropped and I finally understood what it took to create beautiful photos. And, most importantly, I finally understood what I had been doing wrong all this time. I knew all the tricks to dramatically improve my photos. I knew things that professionals knew.

This was the real thing. My life would never be the same again because I’d discovered the secret of a lifetime!

At long last I had grasped the information I needed to become a professional, self taught photographer. I wanted to laugh! I wanted to cry with joy! I was finally doing it!

From then on, my “people” photos went from this...                      To this...



"Untitled Crappy Photo" By Amy Renfrey 2002  


"The Jazz Singer" By Amy Renfrey in 2009


And my black and white photos went from this...                      To this...


“Crappy black and white photo” by Amy Renfrey in 2002


“The Jazz Musician” by Amy Renfrey in 2009


Okay I didn’t really call those bad shots those names, I’m just being silly, but you get what I mean. When you look back on the shots you take, after developing your skills, it’s a bit embarrassing to say the least.

Then over the next 3 months after my light bulb moment, I gained so much confidence that I was shooting events and even selling my photos! I was on fire.

There’s a good reason I am telling you all this.

You see, there is a BS myth floating around that it takes “years and years” to become a skilled and talented photographer. Well I’m here to tell you that’s sheer nonsense. That type of drivel is just a damn lie and one you can live without.

Forget the “years and years to be any good” BS, because I am living, breathing proof that you do not need endless years of time and frustration or relentless energy wasted on taking bad photos.

And what I am about to tell you will completely alter your perception of yourself in relation to your photography.

Please listen and take notice of this, I’m only saying it once…

Being the photographer you’ve always imagined does not depend on getting the “best equipment”. No! It profoundly depends on your ability to work with light.

Sound too simple? If it were that simple then everyone would be good at photography, right?


Photo enthusiasts spend way too much time reading stuff that tells them to get a better, bigger camera and doesn’t tell them how to assess the light (and composition) on your scene first, or examine physical elements that become a photo, before shooting.

It’s so important, yet everyone misses it.

I’m going to tell you a big secret here:

Light is the only thing you truly need to give a damn about.

Every lens, camera, filter, tripod (and everything else you can spend a fortune on), all work to give you much sharper, clearer, brighter, and more balanced light.

But these things don’t create brilliant photos on their own.

Not knowing how to work with light was breaking me, well my heart actually, as you can see from those awful photos (above) took back in 2002.

Let me explain...

Let’s say you are shooting a wedding. What is the one thing that makes your wedding photos look soft and romantic, loving and classy?

Good lighting!

Good lighting equals a good photo. Dud lighting equals a dud photo.

It’s pretty simple really.

Once you master the art of lighting (and I’ll show you how), everything else follows. It honestly does. When photos are dreadful it’s usually because the light is unbalanced, uneven, too overexposed or too underexposed.

Here are some very important things to know if you want to become good at photography:

(You can’t live without these by the way)

  • Too much light diminishes detail and colour loses it’s vibrancy and strength (your flower and nature shots become plain, dull and hard to see)

  • Not enough light gives the wrong contrast and loses fine detail (you lose fine detail in facial expression, glowing skin, sparkling eyes and beautiful lips)

  • The wrong light makes your images look blurry, out of focus and simply dull (your landscapes look flat, unbalanced; all the beautifully crisp detail in mountain ranges loses impact and drama instantly)


The good news is that:

  • Even, warm light makes people look like wonderful, happy creatures (who love being photographed)

  • Soft and Filtered lighting conditions make flowers seem alive and real, (as if you could smell their scent coming from the photo and feel their soft, delicate petals with your fingers)

  • Balanced, even lighting will give you the unfair advantage in your photography to work in any situation or outdoor scene (even if you have a basic, el-cheap digital camera you bought from Walmart, Kmart or second hand off Ebay.)

  • Sweet light (dusk and dawn) can be the key to shooting colourful and classy city shots and night (where you capture the colours of the setting or rising sun behind the sparkling lights of the cityscape.)

“Okay well, that’s fine” I hear you say, “but how does this apply to me?”

I’m going to answer that right now.

I am going to show you:

  • How to stop the struggle with frustration from poorly shot photos of your precious moments (even if they’re of your best friends wedding or a tiny flower in the backyard; they all matter)

  • Discover how to master and work with light in all situations (without long and painful explanations, everything is explained in plain English)

  • Learn the major mistakes that amateurs make with portraits and what you can do to avoid it

  • How you can “open up” your landscape shots just by using a basic digital camera (ideal if you don’t have the money or time to get a wide angle lens, this will save you years of frustration)

  • The truth behind creating fascinating “view points” in your photo using nothing but blank space (this will amaze and surprise you, and help you out when you get stuck for creating more intimate and personal portraits)

You can now become the photographer you want to be. And it’s explained in plain English. And delivered it in a way that is fun and easy, no matter what age, gender, race or religion you are.

My husband and I put our heads together and came up an ingenious idea; a brand spanking new product for photography enthusiasts to learn from at your own pace, and in easy plain English, and yes, for a bargain.

We did something ground-breaking...

With his technical website know-how and my photographic skills, we created a monthly photography Ezine called “Focus”.

(Those points listed above are just one tiny fraction of how you will develop your deep knowledge of photography once you join our special group of subscribers.)

Each month we tightly pack a vast amount of “how to” info in our Ezine that it’s bursting at the seams with bright and intelligent facts, all explained in plain English. Yes, even the stuff you are having trouble with on a daily basis is covered.

You will have the unfair advantage over other photography enthusiasts who are struggling with their dull and lifeless photos.

It’s not like every other photography magazine on the market because everything is explained in plain English, (even the complicated things like HDR), it includes a video tutorial each month and there are no big, stupid ads either used as filler. And I write everything, from start to finish.

Want a sneak peak?

Here's what's in this month's "Focus" Ezine Issue:


Shooting Desert Landscapes
How To Capture The Cold Wilderness of Antarctica
Capturing The Magic Of Beautiful Canyons


Travel Feature...

Capture The Stunning Urban Landscape Of Barcelona


Photo Editing...

An Introduction To CorelDraw


Snap 'n' Earn...

How I Emerged As A Wedding Photographer In Sydney By Dan Au


Professional "How To" Techniques...

Capturing the Timelessness Of The Majestic Cathedral
How To Photograph The Northern Lights
Photographing The Cafe Mood
How To Shoot The Beauty and Form Of The Umbrella
Why Leading Lines Work For Every Photographer
The Magic Garden


Photo Competition...

Focus Ezine Photo Comp Results


Helpful Tips...

How Pixels Work In Digital Photography
ISO And Light Explained

Your Questions Answered...

Flash Not Firing
Why Are All My Shots Turning Out Blue?
Shooting The Family Jewels
What online services are good for printing photos?
White Balance Settings?


Making Your Photos More Artistic...

How Dusk Creates A Serene Mood


Monthly Video Photo Critiques...

When you visit the snow, have you ever wondered why the metering is so hard? Or, how to capture that mass of white blanketing the scene?
In this month’s video, you’ll discover how to shoot unknown snow scenes, how to meter and expose your white snow properly, and you will also learn some secret photographers trade tricks and tips for making your snow scenes turn out beautifully.
Stay tuned and don’t miss out!


Online Learning...

Online learning resources for you to learn and enjoy


But that’s not the only thing that makes this the best choice for learning photography.

With the video tutorial critiques you can send in your photo (anything you like) and I will help you improve it, dramatise it, sharpen it, lighten or darken it, or shoot it again with my suggestions deepening its impact it has for you.

You can also win yourself $50 by submitting a photo on a theme each month- we have a winner each month. Put it towards a new lens, a memory stick or our photography ebooks.

You want great stuff and we’re here to give it to you. That’s why we’ve decided that until the end of the month, you can have not only every single back-issue of the Ezine, but a whole stack of other gifts as well.


Special Offer For You!

Here’s what you get:

Take out a subscription today and you will be given for absolutely free:

1.  The last 8 back issues of Focus Ezine valued at $120US

2.  "Powerful Landscape Photography" valued at $30US

3.  "Digital Photography Techniques" valued at $17US

In other words, you get $167 worth of powerful value with your $15 per month subscription.

No you don’t have to do anything for it. Just make sure you sign up now!

How can we afford to be so generous?

Easy! So far every single person I know who has subscribed to Focus has experienced a dramatic improvement in their photos. They can now shoot in any situation with confidence and ease. Our subscribers halve the time they spend shooting endless dud shots. They simply know what to do now to create photos with impact, striking features and stunning quality, just by looking.

And you will too.

But can a photography Ezine really have the impact and help people so much?

You bet it can! Just read what our subscribers say:

“I am really loving your ezine. My landscape photos are clearer and much brighter than they were before. I can now shoot knowing what to look for and what not to do. It halves the time I am shooting nowadays.” Patricia Mills

“Hi Amy and Paul. Thanks for the ezine and your critique which really helped me a lot. I found your suggestions cut down my shooting by 50% and thanks for your help about using a smaller f stop it me take better photos of my kids immensely.” Jules Gardner

“Your ezine is the best! I loved your article on the autumn leaves and showing the camera data means I can do the same and get the same type of shots.” Amanda Heinette

“As per your advice, I reshot those boats and found a great satisfaction in my photos overall. Thank you for a terrific product. I have found that I spend less time taking photographs now, it simply takes me less time to get better pictures. Many thanks to you and yours ” Dr T Jones

“Hi Amy, I’d like to say that your Ezine is most enjoyable every month and you are relay helping me to look at this differently and think about what I am doing before I shoot. Thanks a million. My photos are turning out much better much quicker and I am very happy with the results.” Daisy Kinsey


Are these photography enthusiasts more skilled and talented than you? No, they are not. They are our subscribers who represent amateurs and enthusiasts alike, across the globe, all with the same passion and love of photography that you have exploding inside you right now.

The only thing these guys have done differently is become regular subscribers to Focus Ezine. They love it so much that they have stayed on with their subscription (with no extra prodding from me, just good information they get fast results from).

If you too are craving support, help and friendly guidance to photographic greatness, then you will be thrilled at what you will be able to do everyday with your photography.

Listen, a lot of professional photographers all over the world are going to be furious and pissed off with me for sharing the “Hidden Secret Weapons” with you.

Especially since you can become as good as them, without spending thousands of dollars on expensive equipment or spending three years at college to learn the same information that you can get from me. (I’ve already had one photographer who told me I shouldn’t be doing this.)

But that’s just too bad. I don’t care what they think. There’s no need to withhold anything anymore. Most photography enthusiasts have invested far too much time into upgrading their gear, pouring over information that just gives them a brain ache, without looking at what really takes good photos: YOU!

Does a subscription mean you are “locked in to a financial commitment and can’t get out?”

Goodness No! You can cancel your subscription at any time, day or night, whenever you like, with a simple email to us.

Here’s how it all works

Take out a subscription for $15 monthly; (and get your goodies valued at over $167). And if for some reason you are unhappy or no reason at all, you can cancel the subscription, keep the Ezines and ebooks, and we can part ways happily. You are not “locked in” by anything or anyone. You are free to go whenever you like.

The Fine Print: If you do cancel then your future direct debits will cease instantly, from the date you are cancelling. You will stop being charged for the subscription and won’t get any download links sent to you from there on. We can part ways on good terms and wish each other well. Sound fair?

I went through all the same frustration and tons of disappointments with my photos as you are going through with yours. That’s why we work our butts off to bring you the best information to date. You want to learn to be a better photographer and that’s our business; to make you in to the photographer you so desperately crave to be.


Besides, if you’ve stayed with me this far you are serious about your photography and willing to do learn.

I’m one hundred percent confident that the Ezine can work magic for your photos too as well as our subscribers.

Think about it: looking at the most brilliant picture you’ve ever seen; clear, sharp definition, fabulously well lit, beautiful colours radiantly glowing, and a magnificence you’ve only seen in nature mags or advertising shots.

But you know that photo was taken by you. That would be something wouldn’t it? Just click the “order now” button. You are completely going to love the results!

$15.00US monthly payments for 12 months (that is 12 x $15.00 monthly payments)


 All prices in USD

*Note when on the purchase page simply choose (USD) US dollar from the currency choices


Note: You can cancel the subscription any time and will not be billed for cancelling.

Please read the terms of billing here ... Recurring Billing Terms


Happy shooting,


Amy Renfrey

Digital Photographer, Digital Photography Teacher & Author

When you order, you’ll be taken to a sign up page where you enter your details. And in just a few minutes you’ll be able to download this month’s issue, plus all the other back issues too.

But do it now while you’re still reading. There’s no risk, no reason at all not to try this amazing Ezine with ALL the back issues- just imagine what you are going to learn! Don’t let this incredible opportunity slip you by.


The photos on this website are copyrighted and NOT to be used without my permission.


While every attempt has been made to verify the information on this web site and the product being sold, neither the product owners, distributors, agents or publishers assume any responsibility for any error, inaccuracies, and or omissions or assume any responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Any slight on people, organizations, companies or products are unintentional. The statements on this website are not intended to represent or guarantee that everyone will achieve the same results. Each individuals success will be determined by his or her desire, dedication, background, effort and motivation to create professional quality photographs. There are no guarantee or duplicate results stated here. By viewing and purchasing anything from this website you agree to and recognize any endeavour has inherent risk for failure. You and will not hold any of the publishers or business owners responsible for any failures your experience.


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